Packaging News & Insights

Explore the latest news reshaping the packaging industry as well as expert advice from our team on how to maximise the potential of your product. Read key insights on branding options, choices regarding sustainability, and learn the trends that will elevate your marketing strategy.

Top Tips Picking Candle Packaging
Design

Top Tips Picking Candle Packaging

Choosing the right container for your candles can be a bit of a minefield if you are a novice candle maker. You have to ensure you choose a packaging option that doesn’t leak, catch fire, crack or ...

Design10 Reasons to choose aluminium packaging

10 Reasons to choose aluminium packaging

Aluminium jars, pots, containers, tubes and bottles are all seamless making them suitable for runny products such as candle wax, beard balms, moisturisers, shaving foams, soaps and all oil and wate...

DesignHow to understand your customers to ensure your packaging appeals to the right audience?

How to understand your customers to ensure your packaging appeals to the right audience?

It is very difficult to ascertain your market and commit to a target audience. In order to do this, it’s important to do your research, understanding what your ideal customer might look like, so th...

NewsConsumers Willing to Pay More for Eco-Friendly Packaging

Consumers Willing to Pay More for Eco-Friendly Packaging

For the last twenty years, the importance for companies to champion sustainability and be environmentally friendly has grown massively. Now, customers expect products housed in packaging with a low...

InsightsFive Advantages of Metal Packaging

Five Advantages of Metal Packaging

If you are looking to change your packaging material, then one of the best choices you can make is deciding on metal. Using metal for your products’ packaging offers many benefits to you, customers...

DesignHow To Choose The Right Colour For Your Packaging

How To Choose The Right Colour For Your Packaging

Visual cues on packaging are valuable tools to communicate information and branding to the customer. Colour is one of these most important visual cues. These tips can help guide you through the dif...

DesignAccessible packaging

Is Your Packaging Accessible?

Ensuring your packaging is accessible is the key aspect of inclusive design. This is the practise of creating products that serve as many people as possible. View our tips and advice to make sure y...