Packaging News & Insights

Explore the latest news reshaping the packaging industry as well as expert advice from our team on how to maximise the potential of your product. Read key insights on branding options, choices regarding sustainability, and learn the trends that will elevate your marketing strategy.

How to understand your customers to ensure your packaging appeals to the right audience?
Design

How to understand your customers to ensure your packaging appeals to the right audience?

It is very difficult to ascertain your market and commit to a target audience. In order to do this, it’s important to do your research, understanding what your ideal customer might look like, so th...

DesignHow To Choose The Right Colour For Your Packaging

How To Choose The Right Colour For Your Packaging

Visual cues on packaging are valuable tools to communicate information and branding to the customer. Colour is one of these most important visual cues. These tips can help guide you through the dif...

DesignAccessible packaging

Is Your Packaging Accessible?

Ensuring your packaging is accessible is the key aspect of inclusive design. This is the practise of creating products that serve as many people as possible. View our tips and advice to make sure y...

Design5 Steps to Creating The Perfect Product Label

5 Steps to Creating The Perfect Product Label

With so many different products, brand names, and information available to us, we often take labels for granted. But product labels serve an incredibly important purpose, and can help a product or ...

DesignThe Benefits Sustainable Packaging Can Bring to Your Brand

The Benefits Sustainable Packaging Can Bring to Your Brand

How exactly you package your product is a major decision for any brand. Many factors come into play, which include cost, protecting your goods in transit, and increasingly, your environmental impact

DesignLabel Printing For Christmas Themed Candles

Label Printing For Christmas Themed Candles

We love scented candles at the best of times but Christmas-specific versions really help with the festive ambience. With the big day approaching, soon rooms across the country will be ...

DesignConfectionery Tins To Customise This Christmas

Confectionery Tins To Customise This Christmas

For cookies, cupcakes, fruit cakes, chocolate, biscuits or gingerbread men, you really can't beat a personalised Christmas themed tin. Our printed label service provides a cost-effecti...