Building a long-term, sustainable brand means bringing customers back time and time again. Repeat customers spend an average of 67% more than first time customers, so investing in retention ensures you can move off of the acquisition treadmill.
How you package and present your product will leave a lasting impression—not just with your customers, but potentially with their friends, and even friends of friends, through sharing on social media.
Although you may feel satisfied with a large order, it is important not to squander a golden opportunity. With attractive, but practical packaging you can attract new customers, and just as importantly, retain the ones you already have.
In a competitive marketplace, packaging is so much more than just placing your product in a box — it’s an opportunity to “wow” your customer! Make opening your package an experience. Showing your customers that you went the extra mile will make a great impression. This can be done in small but impressive gestures such as a personalised thank you card, a gift voucher included for their next purchase or creating eye catching exterior packaging design.