The words displayed on your packaging highlight what the product is or does. Word repetition makes the message stick and also makes it very clear, if your product ‘repairs’, make sure the word is easily visible and mentioned multiple times to drive the message.Lookalike packaging is also quite a popular choice. Aldi’s own brands tend to favour and replicate similar fonts and colours to those higher-end products seen on the shelves.
The psychology behind it makes us feel like we are receiving the same quality as the original, but at a much lower price tag. Whilst copying a brand is not exactly condoned, it’s something to think about to gain inspiration when undertaking a packaging project. Whether it be from adopting a similar packaging material, or following an alike theme.