How exactly you package your product is a major decision for any brand. Many factors come into play, which include cost, protecting your goods in transit, and increasingly, your environmental impact.
Sustainable packaging is now expected by consumers. But it has more benefits for your business than helping to protect the environment.
So, why should you switch to sustainable packaging?
It Can Save You Money
The main reason why plastics and polystyrene have become abundant in packaging is because they are cheap to produce and source. The logic goes that eco-friendly alternatives must be more expensive. Otherwise, we would be using them already, right?
Not quite! It’s true that the cost per unit can be higher for materials such as paper or cardboard. However, this doesn’t take into account that many sustainable materials can be reused when plastics cannot. Metal packaging can be reused infinitely, ensuring it is a much more cost-effective material to package your product.