Does Your Packaging Reflect Your Brand Ethos?

There is a greater requirement from consumers for brands to reflect their own ethos into their packaging particularly around topics of sustainability, quality and ethical sourcing. Consumers are increasingly buying products with a message behind the brand – often taking their time to research products at home before making a purchase in-store.

According to a 2018 Nielsen report, sustainable shoppers buy the change they wish to see in the world, with 49 per cent of global respondents surveyed indicating that they would be willing to pay more for products with high-quality standards, which they associate with good sustainability practices. Of those surveyed 38 per cent also said they would be inclined to pay more for products that use sustainable materials within them. Reflecting your brands sustainability ethos in your packaging can clearly help to sell your product and increase value in the eyes of consumers.

Packaging is a core part of building a relationship between a brand and the end user, in some cases, long after the sale has been made. For example, packaging for cosmetics like lip balm or hand cream will be seen every time the product is used. This is an ideal opportunity to communicate your brand ethos to your customers which can develop brand recognition. These positive brand messages can help encourage loyalty and ultimately repeat purchase.

Therefore, businesses are embracing sustainability and environmental responsibility, as it not only boosts brand perception and enhances customer experience, but it also helps to reduce their impact on the environment and can even reduce costs.

When choosing your packaging solution, ensure you are staying true to your brands ethos. From the materials you use, to the information you include on your label, this all reflects on how your company will be perceived to a new consumer. For help finding your packaging solution, contact our team.

Sources

https://www.nielsen.com/ssa/en/insights/report/2018/sustainable-shoppers-buy-the-change-they-wish-to-see-in-the-world/#:~:text=Nielsen's%20Sustainable%20Shoppers%20Buy%20The,China%20and%20India%20as%20bellwethers.

https://blog.frankefiorella.com/identitywise/the-role-of-packaging-in-building-brand-identity

https://www.raconteur.net/retail/ethical-shopping-future