There is a greater requirement from consumers for brands to reflect their own ethos into their packaging particularly around topics of sustainability, quality and ethical sourcing. Consumers are increasingly buying products with a message behind the brand – often taking their time to research products at home before making a purchase in-store.
According to a 2018 Nielsen report, sustainable shoppers buy the change they wish to see in the world, with 49 per cent of global respondents surveyed indicating that they would be willing to pay more for products with high-quality standards, which they associate with good sustainability practices. Of those surveyed 38 per cent also said they would be inclined to pay more for products that use sustainable materials within them. Reflecting your brands sustainability ethos in your packaging can clearly help to sell your product and increase value in the eyes of consumers.